Aamir Khan Productions Announces Release Strategy and Casting for 'Ek Din'
Introduction
Aamir Khan Productions has started promoting its upcoming Hindi romantic drama, 'Ek Din,' which stars Junaid Khan and Sai Pallavi.
Main Body
Directed by Sunil Pandey and produced by Aamir Khan, Mansoor Khan, and Aparna Purohit, the film is based on the 2016 Thai movie 'One Day.' The story follows a man who wants to spend a single day with a colleague he secretly loves. Regarding the cast, the film marks the Hindi cinema debut of Sai Pallavi, who has worked for ten years in the Malayalam, Tamil, and Telugu film industries. During a recent event, Pallavi thanked the production team and described her work with co-star Junaid Khan as a positive experience. She also admitted that she feels both excited and nervous about entering the Hindi market. From a business perspective, the company has chosen an unusual ticketing strategy by opening advance bookings 39 days before the May 1 release. Aamir Khan explained that this decision was made to build interest in the project, as the lead actors are relatively new to the audience. Furthermore, Khan emphasized that while commercial success is uncertain, the team is satisfied with the film's quality and the director's ability to bring the script to life.
Conclusion
The film 'Ek Din' will be released on May 1, using an extended booking period to support its new cast of actors.