Porsche AG Sells Its Stake in Bugatti Rimac and Rimac Group to a Consortium Led by HOF Capital
Introduction
Porsche AG has agreed to sell its 45% stake in Bugatti Rimac and its 20.6% stake in Rimac Group to a consortium led by HOF Capital, with BlueFive Capital as the largest investor. This deal represents Porsche's complete exit from the joint venture established in 2021.
Main Body
Bugatti Rimac was created in 2021 as a joint venture between Porsche (holding 45%) and Rimac Group (holding 55%). The venture combined Bugatti, a luxury brand revived by Volkswagen Group in 1998 under Ferdinand Piech, with Rimac, a Croatian company that specializes in high-performance electric powertrains. The original Bugatti brand dates back to 1909, and its modern version returned under VW Group's management. In 2021, VW Group reduced its direct involvement by transferring Bugatti to the joint venture. Porsche's decision to sell its stakes comes at a time when the automotive industry is under pressure to consolidate. This pressure is caused by slowing growth, rising costs, and lower profit margins due to tariffs and political and trade problems. Porsche CEO Dr. Michael Leiters stated that the sale shows a focus on Porsche's core business. He also acknowledged that Porsche was an early-stage investor in Rimac Group and helped develop Rimac Technology into a Tier-1 automotive supplier. Mate Rimac, CEO of Bugatti Rimac, expressed gratitude for Porsche's support and indicated that the new ownership structure will allow the company to execute its long-term vision more quickly. Under the terms of the deal, Rimac Group will take full operational control of Bugatti Rimac and form a strategic partnership with BlueFive Capital and HOF Capital. Financial terms were not disclosed; however, Bloomberg reported that Mate Rimac had made an initial offer in 2025 that estimated the joint venture's value at slightly over €1 billion. HOF Capital was co-founded by a member of Egypt's Sawiris family, and BlueFive Capital is led by former Investcorp executive Hazem Ben-Gacem, who described the opportunity as extending beyond a financial transaction. Following the announcement, Porsche's shares on the Frankfurt exchange fell by 1.6% in early trading.
Conclusion
The sale shows Porsche's strategic refocusing as the automotive industry consolidates. Rimac Group now has full control of Bugatti Rimac with new financial partners, while Porsche has exited its investment in both the joint venture and Rimac Group.