More Americans Drink at Home Before Going to Shows and Games
Introduction
Many Americans now drink alcohol at home before they go to concerts, sports games, or plays. People call this ''pregaming.'' They do this because drinks at these places cost a lot. One drink can cost more than $20.
Main Body
A survey by Zappi asked 1,000 people. Almost one-third of them drink at home before going out. They want to avoid high prices at venues. Julie McCarthy saw a $20 can of White Claw at a concert in Massachusetts. She decided to pregame. Alexis Candee made a martini at home before a Broadway show. She did not want to pay $38 for a vodka soda at the theater. Drink companies see this change. Suntory makes Jim Beam and Maker''s Mark. It sells more small bottles. CEO Greg Hughes says people gather at home to save money. Diageo and Kendall Jenner''s 818 also sell small bottles. The average cocktail in the US costs about $13.61. In New York, prices are higher. At Madison Square Garden, beer costs $15 to $20. Cocktails start at $25. In 1976, a beer at Yankee Stadium cost $0.80. Now it costs at least $6.17. Prices are different at MLB stadiums. At Coors Field, beer is $3.08. At Nationals Park, it is $15.40. At the 2025 Super Bowl, drinks cost up to $17. A special cocktail was $59. The survey also found that 41% of people choose water or non-alcoholic drinks. 37% choose to pregame.
Conclusion
Drink prices at shows and games are high. People also have less money because of inflation. So more people drink at home before they go out. Drink companies see this and make small bottles for people to take with them. This change may stay for a long time.