Japanese Sushi Chain Operator Sets Guinness World Record for Most Expensive Tuna at Auction
Introduction
Kiyomura Corp., the operator of the Sushizanmai sushi chain, has established a new Guinness World Record for the most expensive tuna purchased at auction, following a bid of ¥510.3 million (approximately $4.08 million or $3.2 million, depending on the exchange rate used) at the first auction of 2026 at Tokyo's Toyosu fish market.
Main Body
The record-setting bluefin tuna, weighing 243 kilograms, was caught off the coast of Oma in Aomori Prefecture, northeastern Japan. The purchase occurred on January 5, 2026, at the Toyosu market's annual New Year auction. The fish was subsequently processed at Sushizanmai's main Tsukiji outlet and distributed to its restaurants nationwide. Kiyomura President Kiyoshi Kimura received the Guinness World Records certificate at a ceremony at the chain's main outlet on April 20, stating the company's intention to continue offering high-quality tuna in future years. This achievement marks the second Guinness World Record for Kiyomura Corp., which previously held the title for a bluefin tuna bought for ¥155.4 million at the first auction of 2013. According to data from the Tokyo Metropolitan Government, the 2026 winning bid is the highest recorded since comparable records became available in 1999. The trajectory of top bids at these annual auctions has shown a sharp increase: from ¥36 million in 2023, to ¥114 million in 2024, and ¥270 million in 2025. The practice of making substantial bids at the year's first auction has become an established tradition among Japanese bidders. Participants view the event as a source of good fortune and an opportunity for restaurants to generate publicity. Additionally, observing the early-morning tuna auctions from the market's observation deck has become a major tourist attraction.
Conclusion
Kiyomura Corp. has secured a second Guinness World Record for the most expensive tuna at auction, reflecting a broader trend of escalating bids at Tokyo's first tuna auction of the year, which serves both as a cultural tradition and a marketing opportunity for the sushi industry.