Japanese Sushi Company Makes a New World Record for the Most Expensive Tuna
Japanese Sushi Company Makes a New World Record for the Most Expensive Tuna
Introduction
Kiyomura Corp. is a company. It runs the Sushizanmai sushi restaurants. The company bought a very expensive tuna fish. It paid 510.3 million yen. That is about 4.08 million dollars. This was at a fish market in Tokyo. The market is called Toyosu. This was the first big sale of the year 2026. The company now has a new Guinness World Record.
Main Body
The tuna was big. It weighed 243 kilograms. It came from the sea near Oma in Aomori. The company bought it on January 5, 2026. Then workers cut the fish at the Tsukiji shop. They sent the fish to Sushizanmai restaurants all over Japan. The company president is Kiyoshi Kimura. He got a certificate from Guinness World Records on April 20. He said the company wants to sell good tuna every year. This is the second time the company has a world record. The first time was in 2013. Then they paid 155.4 million yen for a tuna. The price of tuna at these sales is going up. In 2023, the top price was 36 million yen. In 2024, it was 114 million yen. In 2025, it was 270 million yen. The 2026 price is the highest since 1999. Paying a lot of money at the first sale of the year is a tradition in Japan. People think it brings good luck. It also helps restaurants get attention. Many tourists also come to watch the early morning tuna sales.
Conclusion
Kiyomura Corp. has a new world record for the most expensive tuna. The prices at the first tuna sale of the year are going up. This tradition is important for culture and for business in the sushi industry.
Vocabulary Learning
Sentence Learning
Japanese Sushi Chain Operator Sets Guinness World Record for Most Expensive Tuna at Auction
Introduction
Kiyomura Corp., the operator of the Sushizanmai sushi chain, has set a new Guinness World Record for the most expensive tuna purchased at auction. The record came after a bid of ¥510.3 million (approximately $4.08 million or $3.2 million, depending on the exchange rate) at the first auction of 2026 at Tokyo's Toyosu fish market.
Main Body
The record-setting bluefin tuna, weighing 243 kilograms, was caught off the coast of Oma in Aomori Prefecture, northeastern Japan. The purchase took place on January 5, 2026, at the Toyosu market's annual New Year auction. The fish was then processed at Sushizanmai's main Tsukiji outlet and distributed to its restaurants across the country. Kiyomura President Kiyoshi Kimura received the Guinness World Records certificate at a ceremony at the chain's main outlet on April 20. He stated that the company intends to continue offering high-quality tuna in future years. This achievement marks the second Guinness World Record for Kiyomura Corp. The company previously held the title for a bluefin tuna bought for ¥155.4 million at the first auction of 2013. According to data from the Tokyo Metropolitan Government, the 2026 winning bid is the highest recorded since comparable records became available in 1999. Furthermore, the trend of top bids at these annual auctions has shown a sharp increase: from ¥36 million in 2023, to ¥114 million in 2024, and ¥270 million in 2025. The practice of making large bids at the year's first auction has become a long-standing tradition among Japanese bidders. Participants see the event as a source of good luck and an opportunity for restaurants to get publicity. In addition, watching the early-morning tuna auctions from the market's observation deck has become a major tourist attraction.
Conclusion
Kiyomura Corp. has secured a second Guinness World Record for the most expensive tuna at auction. This reflects a broader trend of increasing bids at Tokyo's first tuna auction of the year, which serves both as a cultural tradition and a marketing opportunity for the sushi industry.
Vocabulary Learning
Sentence Learning
Japanese Sushi Chain Operator Sets Guinness World Record for Most Expensive Tuna at Auction
Introduction
Kiyomura Corp., the operator of the Sushizanmai sushi chain, has established a new Guinness World Record for the most expensive tuna purchased at auction, following a bid of ¥510.3 million (approximately $4.08 million or $3.2 million, depending on the exchange rate used) at the first auction of 2026 at Tokyo's Toyosu fish market.
Main Body
The record-setting bluefin tuna, weighing 243 kilograms, was caught off the coast of Oma in Aomori Prefecture, northeastern Japan. The purchase occurred on January 5, 2026, at the Toyosu market's annual New Year auction. The fish was subsequently processed at Sushizanmai's main Tsukiji outlet and distributed to its restaurants nationwide. Kiyomura President Kiyoshi Kimura received the Guinness World Records certificate at a ceremony at the chain's main outlet on April 20, stating the company's intention to continue offering high-quality tuna in future years. This achievement marks the second Guinness World Record for Kiyomura Corp., which previously held the title for a bluefin tuna bought for ¥155.4 million at the first auction of 2013. According to data from the Tokyo Metropolitan Government, the 2026 winning bid is the highest recorded since comparable records became available in 1999. The trajectory of top bids at these annual auctions has shown a sharp increase: from ¥36 million in 2023, to ¥114 million in 2024, and ¥270 million in 2025. The practice of making substantial bids at the year's first auction has become an established tradition among Japanese bidders. Participants view the event as a source of good fortune and an opportunity for restaurants to generate publicity. Additionally, observing the early-morning tuna auctions from the market's observation deck has become a major tourist attraction.
Conclusion
Kiyomura Corp. has secured a second Guinness World Record for the most expensive tuna at auction, reflecting a broader trend of escalating bids at Tokyo's first tuna auction of the year, which serves both as a cultural tradition and a marketing opportunity for the sushi industry.