Heinz Starts 'Mr. 57' Draft Tradition with Lifetime Ketchup Supply for 57th Pick Logan Jones
Introduction
Logan Jones, a center from the University of Iowa, was selected by the Chicago Bears with the 57th overall pick in the second round of the 2026 NFL Draft. This selection also made him the first recipient of a new promotional tradition created by the Kraft Heinz Company, which includes a lifetime supply of Heinz ketchup, a custom jacket, and a brand partnership.
Main Body
The Kraft Heinz Company announced before the draft, held in Pittsburgh, that the player chosen with the 57th pick would be called 'Mr. 57.' This nickname was created by former NFL player Devin Hester, who was himself selected with the 57th pick in 2006. The company stated that this initiative honors the number '57' that has appeared on its bottles for 157 years. Jones, who did not know about the extra prize before being drafted, expressed excitement when he learned about the lifetime ketchup supply during a virtual press conference. Hester, who attended the draft in Pittsburgh, wore a jacket decorated with pictures of Heinz ketchup bottles to mark the occasion. The historical connection between Heinz and the number 57 comes from company co-founder Henry J. Heinz, who intended the number to represent the '57 varieties' his company offered. By 1896, the company actually produced more than 60 products, including horseradish, baked beans, and tomato soup. However, according to Heinz’s own website, there is no clear meaning behind the number. Henry claimed that five was his lucky number and seven was his wife’s, and he believed seven had significance for people of all ages. In 1911, Heinz launched 'Heinz 57' sauce, a spicier condiment for meat dishes. The sources do not indicate whether Jones will receive this sauce as part of his lifetime gift. Beyond the individual prize, Heinz extended the promotion to fans and the host city. Once the 57th pick was announced, consumers across the country could get a $25 discount on Uber Eats orders from select restaurants. In Pittsburgh, the company launched a citywide campaign with over 150 billboards, pop-up experiences, and events near Acrisure Stadium, where the draft took place. Heinz also had a presence at draft festivities with food stations, merchandise, and photo opportunities. Hester noted in a statement that being a former 57th pick gave him a personal understanding of the number’s importance. He expressed honor in welcoming the first 'Mr. 57' and starting a new tradition that recognizes players who make their mark on the game.
Conclusion
Logan Jones has become the first 'Mr. 57,' receiving a lifetime supply of Heinz ketchup, a custom jacket, and a brand partnership as part of a new draft-day tradition started by Heinz. The promotion also included fan discounts and extensive local marketing in Pittsburgh, where the draft was held.