Samsung Changes TV Business Leader

May 4, 2026, 05:45
GlobalTechnology

Introduction

Samsung Electronics has a new leader for its TV business. His name is Lee Won-jin.

Main Body

Lee Won-jin knows a lot about ads and AI. Before this, Samsung leaders were usually engineers. Now, Samsung wants a leader who understands marketing. Samsung lost a lot of money last year. Chinese companies are selling many TVs for low prices. Samsung wants to fix this problem. Samsung will stop selling cheap TVs. They will stop selling TVs in China. Now, they want to sell more TVs in the USA. Samsung wants to make money in new ways. They will use AI and sell special services on their TVs.

Conclusion

Samsung is changing its leaders and plans to stay strong against other companies.

Learning

⚡ The 'Action' Switch

In this story, we see a big difference between Now and Before. To reach A2, you need to describe changes.

1. The Old Way (Past)

  • Leaders were usually engineers.
  • (Use were for more than one person in the past)

2. The New Way (Present/Future)

  • Samsung wants a leader...
  • Samsung will stop...

💡 Simple Pattern:- 'Will' for Plans

When a company or person has a plan for the future, use will + action.

  • Stop selling cheap TVs →\rightarrow Will stop
  • Use AI →\rightarrow Will use
  • Sell services →\rightarrow Will sell

Vocabulary Tip: Money Words

  • Lost money →\rightarrow Spent more than they earned.
  • Low prices →\rightarrow Cheap.

Vocabulary Learning

leader (n.)
A person who guides or directs a group.
Example:The new leader will decide the company's future.
business (n.)
Work or activity that makes money.
Example:He started a small business selling handmade crafts.
ads (n.)
Short messages that tell people about a product.
Example:The TV shows many ads during commercials.
engineer (n.)
A person who designs or builds machines.
Example:The engineer fixed the broken machine.
marketing (n.)
The activity of promoting and selling products.
Example:Marketing helps companies reach new customers.
money (n.)
Paper or coins used to buy things.
Example:She saved money for her trip.
selling (v.)
To give something to someone in exchange for money.
Example:They are selling new phones online.
cheap (adj.)
Low in price.
Example:The store sells cheap shoes.
special (adj.)
Different or unique.
Example:She has a special gift for painting.
strong (adj.)
Having power or being firm.
Example:The bridge is strong enough to hold cars.