University of Wisconsin Initiates Search for New Athletic Director
Introduction
The University of Wisconsin is currently seeking a new athletic director following the departure of Chris McIntosh, who transitioned to a role as deputy commissioner for strategy within the Big Ten conference. Marcus Sedberry has been appointed to serve as the interim athletic director during this transition.
Main Body
The current vacancy represents a rare administrative shift for the institution, marking only the third such transition in over three decades. Historically, the position has been characterized by long-term stability, with Pat Richter and Barry Alvarez serving approximately 15 and 17 years respectively, while McIntosh served five. This search coincides with a broader leadership vacancy at the university, as the institution also lacks a permanent chancellor following Jennifer Mnookin's move to Columbia University. Administrative uncertainty is compounded by the fact that the university has not yet announced a formal search committee or an external search firm. Consequently, various candidates with ties to the state or the institution have been identified as potential fits. Internal continuity may be pursued via Marcus Sedberry, who has served as deputy athletic director since 2022 and assumed football general manager duties in 2025. However, his candidacy is framed by the recent performance of the football program, which has experienced its first consecutive losing seasons since the early 1990s. External candidates with significant collegiate experience include Jamie Pollard of Iowa State, who possesses a 21-year record of success and prior experience at Wisconsin, and Sean Frazier of Northern Illinois, a former finalist for the position in 2021. Other potential candidates include Shawn Eichorst, currently the deputy AD/COO at Texas, and David Harris, the athletic director at Tulane. Garrett Klassy, the current athletic director at Fresno State, also maintains professional and academic ties to the university. Beyond collegiate administration, the search may extend to professional sports executives. Brad Alberts, the current president and CEO of the NHL's Dallas Stars, is noted for his professional success and his origins in Wisconsin. The final selection will likely depend on whether the university prioritizes internal continuity, established power-conference administration, or professional sports management experience.
Conclusion
The University of Wisconsin is currently in a period of dual leadership transition at both the athletic and chancellor levels, with the athletic department operating under interim management while a permanent successor to Chris McIntosh is identified.