How Five Stores Give Discounts to Customers

May 5, 2026, 11:52
GlobalFinance

Introduction

This report looks at how five companies give discounts to get new customers and keep old ones.

Main Body

Five companies are Myprotein, Waitrose, HelloFresh, VistaPrint, and Footasylum. HelloFresh and VistaPrint give big discounts to new customers. Some stores use special websites to check if a person is a student or a worker. Then they give these people cheaper prices. Waitrose and Footasylum have loyalty programs. Customers get points or vouchers when they buy things many times. Myprotein and VistaPrint have subscription plans for delivery. These companies also use phone apps to send special offers to customers. Some companies show that their products are high quality. Myprotein uses certificates. Waitrose says its own products are very good. All these stores have big sales on Black Friday and Amazon Prime Day to sell many items quickly.

Conclusion

Stores use apps, special groups, and price changes to sell more products.

Learning

💡 The 'Action-Target' Pattern

In this text, the writer uses a very simple way to describe business habits. Look at these sentences:

  • HelloFresh and VistaPrint give big discounts.
  • These companies use phone apps.

How to build this: Person/Company →\rightarrow Action Word →\rightarrow Thing/Object

Simple Words for A2: Instead of hard words, use these common 'Action Words' from the text to describe what companies do:

  • Give (money/discounts)
  • Use (tools/apps)
  • Have (programs/plans)
  • Sell (items/products)

Quick Tip: To make a sentence for a company (it), just add an -s to the action:

  • The store →\rightarrow gives
  • The app →\rightarrow helps

Vocabulary Learning

discount (n.)
a reduction in price
Example:The store offered a 20% discount on shoes.
customer (n.)
a person who buys goods or services
Example:The customer asked for a refund.
loyalty (n.)
feeling of support and trust
Example:The loyalty program rewards frequent shoppers.
voucher (n.)
a ticket that can be exchanged for a product or service
Example:She received a voucher for free coffee.
subscription (n.)
a plan to receive something regularly
Example:He paid for a weekly magazine subscription.
delivery (n.)
the action of sending goods to a place
Example:The delivery will arrive tomorrow.
app (n.)
a small computer program for phones
Example:She downloaded a shopping app.
price (n.)
the amount of money for something
Example:The price of the jacket is $50.
sale (n.)
an event where items are sold at lower prices
Example:There is a sale on winter coats.
quality (n.)
the level of excellence of something
Example:The product has high quality.