Apple Spends More Money on AI

May 6, 2026, 15:29
ChinaTechnology

Introduction

Apple is spending more money to put AI in its phones and computers. The company also has some legal problems with its ads.

Main Body

Apple spends more money on new ideas now. They use 10.3% of their money for research. They do not build many big data centers. Instead, they work with Google. Apple does not fire many workers. Other tech companies fire people, but Apple does not. Apple wants to hire 20,000 more people in four years. Tim Cook is the boss now, but John Ternus will be the boss in September. Apple had a problem with its ads. People said the iPhone 15 and 16 did not have the AI features Apple promised. Apple paid 250 million dollars to end this legal fight.

Conclusion

Apple is working hard on AI. They want to be as good as other companies before their big meeting in June.

Learning

πŸ’‘ The 'Doing' Words

In this text, most actions happen in the Present Simple. This is for things that are true right now or happen regularly.

The Pattern:

  • One person/company β†’\rightarrow add -s to the action.
  • Many people/companies β†’\rightarrow no -s.

Examples from the story:

  • Apple spends... (Apple = 1 company)
  • Apple wants... (Apple = 1 company)
  • Companies fire... (Companies = many)

🚫 Saying 'No'

To make a sentence negative, we use do not or does not before the action word.

  • Apple does not build... β†’\rightarrow (Use does not for 1 company)
  • Apple does not fire... β†’\rightarrow (Use does not for 1 company)

Quick Tip: When you use does not, the action word loses its -s. Correct: Apple does not fire (NOT does not fires).

Vocabulary Learning

spend (v.)
to use money or time for something
Example:She will spend her savings on a new computer.
research (n.)
the study of a subject to learn more about it
Example:The team did research to find a better battery.
big (adj.)
large in size or amount
Example:They built a big data center in the city.
fire (v.)
to dismiss someone from a job
Example:The company will not fire many workers this year.
legal (adj.)
relating to the law
Example:They paid a legal fee to end the dispute.